What Will AMP Look Like On Google?

Google has provided a demo of what an AMP feature would look like in the SERP. You can try it out by navigating to g.co/ampdemo on your mobile phone (or emulate it within Chrome Developer Tools). Then, search for something like “Mars.” You will see a carousel toward the top with AMP articles.

Click on one for a reading experience embedded in the SERP. You can swipe right or left to read another AMP-enabled article. It’s a different experience from simply navigating to a publisher’s AMP page

Several major publishers can be found within the demo, such as The Guardian (example AMP page) and The Washington Post (example AMP page).

Read next: HOW TO GET STARTED WITH ACCELERATED MOBILE PAGES